Concept audiences
Build a panel with demographic, socioeconomic and psychometric profiles. See your concept through the eyes of the people it is for.
Explore concept audiences
Concept testing tools.
Reactions before you build.
Put product, pricing and campaign concepts in front of a simulated audience panel.
Explore reactions and objections before anything ships.
Powered by Cairo Rosetta
Concepts you can test with Cairo
Test the idea before the roadmap.
Share a concept, a mockup or a short description. See how different segments react to the value, the visuals and the price.
First reactions
Perceived value
Segment differences
How do first-time visitors react to this concept?
Cairo
The practical benefit lands immediately. The premium tier needs a clearer reason.
Audience perspectives ready
Same panel.
New perspectives.
New perspectives.
Explore another direction
Powered by Cairo RosettaCanvasVariantsAudiencesReport
Reading
Exploring
Comparing
Inspecting
Considering
Reviewing
Concept appeal71%
Illustrative synthetic resultsA concept testing panel that never sleeps.
Show the idea. Cairo explores the reaction.
From first impression to your next iteration.
Concept simulations
A concept in, reactions out. Watch simulated people discover the idea, weigh the value and voice their objections.
See how concept tests work
Concept variations
Turn feedback into sharper concepts. Branch from the original, refine the pitch and compare directions with the same panel.
Explore concept variationsPrivate concept workspace
Keep unreleased ideas in your own workspace. Share a de-identified concept with the community only when you choose.
Explore the workspace
Put your concept in front of simulated people.
Turn what you learn into what you build next.
Sign-up intent68%
HomeProductPricing
Illustrative synthetic results
Show the concept. Watch the reaction.
Start with a concept, a page or a product idea. Cairo maps the experience and follows simulated people as they discover it, react and decide.
Founders
Creators
Explorers
78/100
Product fitLower fitHigher fit
Illustrative synthetic resultsCompare segments, not averages.
Build distinct synthetic segments. See how motivations, expectations and objections change across a psychometric and demographic panel.
Sign-up intent
68%Original
78%Variation
Turn winning concepts into variations.
Apply what you learn to a copy of your page or concept, preserve the original and test the variation with the same segmented panel.
Discover new perspectivesA community of
A community of
product experiments
Explore shared simulated projects, react to ideas, rate different aspects and remix an experiment into your own workspace.
Explore CairoProduct designer
Founder
Growth marketer
First-time visitor
Build with a clearer picture
Don't guess which concept wins.Start with 500 free credits
Watch simulated audiences react first.
Pro
$29/monthRun simulations on your own. Credits scale with the size of each analysis.
What you get:- 10,000 credits every month
- Reports, audiences and replay included
- Failed actions refunded automatically
Agency
$99/monthMore volume for teams running many projects and variant searches.
What you get:- 50,000 credits every month
- Deeper variant searches
- Same credit pricing across projects
Behind Cairo
Explore Cairo Rosetta
A closer look at the research behind understanding and simulating human behavior.
Explore RosettaYour project. Your workspace.
Explore ideas without acting on your live customers.
Private projects
Owner-scoped assets
Opt-in sharing
Simulated actions
A few things worth knowing
Is simulated concept testing a replacement for human concept tests?
No. Cairo produces simulated signals that help you explore directions and prioritize what to test with real people. It does not replace surveys, interviews or market data.
Cairo Labs·MethodHow is Cairo different from survey-based concept testing tools?
Survey tools ask a sample of people structured questions. Cairo simulates how distinct audience profiles explore and react to a concept, so you can compare directions quickly and decide what deserves a human study.
Cairo Labs·ApproachWhat kinds of concepts can I test?
Product ideas, pricing structures, campaign concepts, taglines, packaging directions and positioning. If you can describe it or show it on a page, Cairo can simulate reactions to it.
Cairo Labs·Use casesHow much does concept testing with Cairo cost?
Free includes 500 welcome credits. Pro includes 10,000 credits for $29 per month; Agency includes 50,000 for $99 per month. Costs depend on the pages, interactions and variations involved. Failed actions are refunded.
Cairo Labs·PricingTest your next concept before you build it
Explore reactions from synthetic audiences.
Keep what resonates.