Message audiences
Build a panel with demographic, socioeconomic and psychometric profiles. Hear your message the way each segment hears it.
Explore message audiences
Message testing.
Before the campaign goes live.
Compare headlines, value propositions and ad copy with a simulated audience panel.
Keep the messages that land.
Powered by Cairo Rosetta
Messages you can test with Cairo
Find the headline that earns the read.
Compare headline directions with the same simulated panel. See which one earns attention and which one gets skipped.
First-read reactions
Clarity checks
Direction comparison
Which headline earns the first read?
Cairo
The outcome-led headline wins. The feature-led one feels generic.
Audience perspectives ready
Same panel.
New perspectives.
New perspectives.
Explore another direction
Powered by Cairo RosettaCanvasVariantsAudiencesReport
Reading
Exploring
Comparing
Inspecting
Considering
Reviewing
Headline preference72%
Illustrative synthetic resultsA message testing panel that never sleeps.
Share the words. Cairo explores the reading.
From first impression to the version you ship.
Message simulations
A message in, interpretations out. Watch simulated people read, react and repeat back what they understood.
See how message tests work
Message variations
Turn reactions into sharper wording. Branch from the original, refine the message and compare versions with the same panel.
Explore message variationsPrivate message workspace
Keep unreleased campaigns in your own workspace. Share a de-identified project with the community only when you choose.
Explore the workspace
Put your message in front of simulated people.
Turn what you learn into the words you ship.
Sign-up intent68%
HomeProductPricing
Illustrative synthetic results
Share the message. Watch the reaction.
Start with a headline, a page or a campaign idea. Cairo maps the experience and follows simulated people as they read, interpret and respond.
Founders
Creators
Explorers
78/100
Product fitLower fitHigher fit
Illustrative synthetic resultsCompare segments, not averages.
Build distinct synthetic segments. See how motivations, expectations and objections change across a psychometric and demographic panel.
Sign-up intent
68%Original
78%Variation
Turn winning messages into variations.
Apply the stronger message to a copy of your page, preserve the original and test the variation with the same segmented panel.
Discover new perspectivesA community of
A community of
product experiments
Explore shared simulated projects, react to ideas, rate different aspects and remix an experiment into your own workspace.
Explore CairoProduct designer
Founder
Growth marketer
First-time visitor
Say it with a clearer picture
Don't ship the message and hope.Start with 500 free credits
Hear how simulated audiences read it first.
Pro
$29/monthRun simulations on your own. Credits scale with the size of each analysis.
What you get:- 10,000 credits every month
- Reports, audiences and replay included
- Failed actions refunded automatically
Agency
$99/monthMore volume for teams running many projects and variant searches.
What you get:- 50,000 credits every month
- Deeper variant searches
- Same credit pricing across projects
Behind Cairo
Explore Cairo Rosetta
A closer look at the research behind understanding and simulating human behavior.
Explore RosettaYour project. Your workspace.
Explore ideas without acting on your live customers.
Private projects
Owner-scoped assets
Opt-in sharing
Simulated actions
A few things worth knowing
Is simulated message testing a replacement for real audience research?
No. Cairo produces simulated signals that help you compare directions and prioritize what to validate with real people. It does not replace surveys, interviews or live campaign data.
Cairo Labs·MethodWhat kinds of messages can I test with Cairo?
Headlines, value propositions, ad copy, email subject lines, calls to action and positioning statements. If an audience can read it or experience it on a page, Cairo can simulate reactions to it.
Cairo Labs·Use casesCan I test messages in context, on a real page?
Yes. Paste a URL and Cairo simulates how visitors read the message in its real context—surrounded by your design, offer and navigation—not in isolation.
Cairo Labs·ContextHow much does message testing with Cairo cost?
Free includes 500 welcome credits. Pro includes 10,000 credits for $29 per month; Agency includes 50,000 for $99 per month. Costs depend on the pages, interactions and variations involved. Failed actions are refunded.
Cairo Labs·PricingTest your next message before it ships
Explore reactions from synthetic audiences.
Keep the words that land.