Visitor audiences
Build a panel with demographic, socioeconomic and psychometric profiles. Watch your funnel through the eyes of different buyers.
Explore visitor audiences
Conversion rate optimization tools.
Find friction before your visitors do.
Simulate how hundreds of visitors move through your pages, where they hesitate and where they leave.
Fix the journey before real traffic pays for the lesson.
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Journeys you can optimize with Cairo
See where the first visit stalls.
Follow simulated visitors from headline to call to action. Spot the sections they skip, the claims they doubt and the moment they leave.
Scroll behavior
Drop-off moments
CTA reactions
Where do first-time visitors lose interest?
Cairo
Most stalls happen at the feature grid—the benefits read as generic. The proof section re-engages them.
Audience perspectives ready
Same panel.
New perspectives.
New perspectives.
Explore another direction
Powered by Cairo RosettaCanvasVariantsAudiencesReport
Reading
Exploring
Comparing
Inspecting
Considering
Reviewing
Journey completion58%
Illustrative synthetic resultsA conversion lab that never sleeps.
Paste the page. Cairo walks the journey.
From first click to the friction that matters.
Journey simulations
A URL in, a mapped journey out. Hundreds of simulated visitors explore your pages, react to your offer and reveal friction.
See how simulations work
Variation testing
Turn a bottleneck into a fix. Apply a change to a copy of your page, preserve the original and compare both with the same audience.
Explore variationsPrivate experiments
Keep funnels and results in your own workspace. Share a de-identified project with the community only when you choose.
Explore the workspace
Watch simulated visitors walk your funnel.
Turn the biggest bottleneck into your next fix.
Sign-up intent68%
HomeProductPricing
Illustrative synthetic results
Paste the page. Watch the journey.
Start with any URL. Cairo maps the experience and follows simulated visitors as they scroll, hesitate, click and decide.
Founders
Creators
Explorers
78/100
Product fitLower fitHigher fit
Illustrative synthetic resultsFind the bottleneck, not the average.
Compare distinct synthetic segments. See exactly where each audience stalls, what they doubt and what would move them forward.
Sign-up intent
68%Original
78%Variation
Fix it. Then prove it.
Apply the recommended change to a copy of your page, preserve the original and re-test the variation with the same segmented panel.
Discover new perspectivesA community of
A community of
product experiments
Explore shared simulated projects, react to ideas, rate different aspects and remix an experiment into your own workspace.
Explore CairoProduct designer
Founder
Growth marketer
First-time visitor
Optimize with a clearer picture
Don't wait for traffic to tell you.Start with 500 free credits
Simulate the journey first.
Pro
$29/monthRun simulations on your own. Credits scale with the size of each analysis.
What you get:- 10,000 credits every month
- Reports, audiences and replay included
- Failed actions refunded automatically
Agency
$99/monthMore volume for teams running many projects and variant searches.
What you get:- 50,000 credits every month
- Deeper variant searches
- Same credit pricing across projects
Behind Cairo
Explore Cairo Rosetta
A closer look at the research behind understanding and simulating human behavior.
Explore RosettaYour project. Your workspace.
Explore ideas without acting on your live customers.
Private projects
Owner-scoped assets
Opt-in sharing
Simulated actions
A few things worth knowing
Is Cairo a replacement for analytics or A/B testing tools?
No. Analytics tell you what happened with real traffic; Cairo simulates how audiences might move through a page so you can explore fixes before spending traffic. A/B testing with real visitors remains the way to confirm results.
Cairo Labs·MethodHow is this different from heatmap tools?
Heatmaps record what real visitors did. Cairo simulates what distinct audience profiles are likely to do—and why—so you can explore changes before you have the traffic to measure them.
Cairo Labs·ApproachCan I test a fix before shipping it?
Yes. Cairo applies changes to a copy of your page—never the original—and re-runs the same segmented panel against the variation, so you compare both journeys side by side.
Cairo Labs·VariationsHow much does conversion optimization with Cairo cost?
Free includes 500 welcome credits. Pro includes 10,000 credits for $29 per month; Agency includes 50,000 for $99 per month. Costs depend on the pages, interactions and variations involved. Failed actions are refunded.
Cairo Labs·PricingFind your biggest bottleneck before your visitors do
Simulate the journey with synthetic audiences.
Fix what actually stalls them.